INSIGHT
When in crisis we are forced to think differently.
(during COVID-19)
When in crisis we are forced to think differently.
(during COVID-19)
CONCEPT
Don’t be sorry for embracing changes
Don’t be sorry for embracing changes
IDEA
The campaign focuses on embracing changes by getting inspired by our 7 female founders who also had some bumps in the road.
The campaign focuses on embracing changes by getting inspired by our 7 female founders who also had some bumps in the road.
The ‘Pop the confetti’ Box
Let’s pop the confetti and pour the champagne, ‘cause we’re celebrating us, you and all the empowering women making indispensable beauty products and building up innovative brands. The box this month is the pure essence of some of these women’s hard work, because it consists of brands with female founders only! If this isn’t worthy of a celebration, then what is?!
Let’s pop the confetti and pour the champagne, ‘cause we’re celebrating us, you and all the empowering women making indispensable beauty products and building up innovative brands. The box this month is the pure essence of some of these women’s hard work, because it consists of brands with female founders only! If this isn’t worthy of a celebration, then what is?!
Changing the formulas. Changing the beauty industry. Changing the standards.
These founders weren't satisfied with existing products on the market and had a feeling they could do better and make a difference. By taking matters into their own hands, they invented original problem-crushing products, benefiting women of all kinds. Products they would use on their own bodies. And products now for you to enjoy.
So cheers to all hardworking badasses, taking action and going for their dreams. Let this be a reminder that you can accomplish your goals no matter your gender. All it takes is a few minutes of madness and bravery to get started. And while thoughtfully letting the message sink in - enjoy these damn-fine products, while knowing that you’re applying a tiny bit of these female founder's willpower, bravery and gut feeling. It feels good right? On multiple levels.
