CHALLENGE
How do we target young people to raise awareness about chlamydia testing and symptoms, encouraging regular checks and promoting sexual health?
APPROACH
By meeting the audience in their own language, we used humor and relatability to open up a serious topic in a more accessible way – while keeping its underlying seriousness intact.
RESULTS
More than 5.7 million+ views across campaign films and 13 million+ impressions across channels, reaching a wide national audience.
How do we target young people to raise awareness about chlamydia testing and symptoms, encouraging regular checks and promoting sexual health?
APPROACH
By meeting the audience in their own language, we used humor and relatability to open up a serious topic in a more accessible way – while keeping its underlying seriousness intact.
RESULTS
More than 5.7 million+ views across campaign films and 13 million+ impressions across channels, reaching a wide national audience.
Agency: Sunrise
Campaign Film: Blonde Inc.
Campaign Film: Blonde Inc.