We created a sustainable brand, Way Out, aimed at rescuing fruit that would
otherwise be discarded on farms due to supermarket standards.
otherwise be discarded on farms due to supermarket standards.
The brand speaks to a generation that values nature, with a large part of the population
passionate about hiking and outdoor activities, and thus deeply aware of the importance
of protecting the environment.
passionate about hiking and outdoor activities, and thus deeply aware of the importance
of protecting the environment.
Way Out contains varying amounts of protein, depending on the level of challenge you want your hike to be.
A website that leaves a trail depending on where you click.
Just like you can get lost on a hike, you can also get lost on the website, so be careful.
Just like you can get lost on a hike, you can also get lost on the website, so be careful.
Don't have time for hiking? No worries.
We've created scented candles that bring nature and fresh fruit right into your living room.
We've created scented candles that bring nature and fresh fruit right into your living room.
But we didn’t stop here.
As a hiking brand, we of course made our own hiking boot.
As a hiking brand, we of course made our own hiking boot.
The inside of the paper serves as a reflector, so it can be used if you get lost
– a good reason not to litter the paper in nature.
– a good reason not to litter the paper in nature.
In collaboration with Simone Brændholt