TASK: Support the brand narrative through location-specific, insight-driven billboards that empower women to prioritize their happiness over societal expectations, embracing the #sorrynotsorry mindset.
Hillerødgade, Nørrebro
Åboulevarden, Nørrebro
Valby st.
Trianglen, Østerbro
Vesterbrogade, Vesterbro
Vesterport St.
Strandvejen, Hellerup
Copywriter companion: Sofie Ernst-Lynbye