A freelance creative working with concepts, copy and campaign ideas
I turn briefs into ideas that live beyond traditional advertising — across social, campaigns and digital storytelling. The focus is always the same: clarity, relevance and ideas people actually notice.
I build ideas around behavior, context and tone — shaped by how people actually engage with content, brands and culture.
I build ideas around behavior, context and tone — shaped by how people actually engage with content, brands and culture.
I HELP WITH:
✧ CAMPAIGN CONCEPT
✧ COPYWRITING
✧ CREATIVE DIRECTION
✧ BRAND STORYTELLING
✧ ACTIVATIONS
✧ SOCIAL MEDIA CONCEPTS + DEVELOPEMENT
✧ FILM + SCREENWRITING
✧ PITCH DECKS
SELECTED CLIENTS:
✧ THE MARY FOUNDATION
✧ COPENHAGEN ZOO
✧ MATAS
✧ 37.5 TECHNOLOGY
✧ COORS LIGHT
✧ WOLT
✧ THE CHILDREN'S CANCER FOUNDATION
✧ DANISH SHOPPING CENTERS
✧ THE FINANCIAL SUPERVISORY AUTHORITY
✧ THE DANISH WORKING ENVIRONMENT AUTHORITY
✧ CAMPAIGN CONCEPT
✧ COPYWRITING
✧ CREATIVE DIRECTION
✧ BRAND STORYTELLING
✧ ACTIVATIONS
✧ SOCIAL MEDIA CONCEPTS + DEVELOPEMENT
✧ FILM + SCREENWRITING
✧ PITCH DECKS
SELECTED CLIENTS:
✧ THE MARY FOUNDATION
✧ COPENHAGEN ZOO
✧ MATAS
✧ 37.5 TECHNOLOGY
✧ COORS LIGHT
✧ WOLT
✧ THE CHILDREN'S CANCER FOUNDATION
✧ DANISH SHOPPING CENTERS
✧ THE FINANCIAL SUPERVISORY AUTHORITY
✧ THE DANISH WORKING ENVIRONMENT AUTHORITY
Who, me?
✧ I’ve worked across advertising agencies, in-house teams and now as an independent creative.
✧ Since entering the creative industry at 18, I’ve worked across events, film, culture, music and entrepreneurship.
✧ I hold a degree in Creative Communication from the Danish School of Media and Journalism, with additional studies in Film & Transmedia from VIA and advanced copywriting training from The Danish Ad School.
✧ I'm drawn to challenging the ordinary, driving change and I'll forever be
curious about the world – and why people do what they do.
✧ My internship at the US-based advertising agency WIP reshaped how I
see work culture in the creative industry and sparked a lasting hunger for adventure. I was mentored in a way that pushed my limits.
✧ I learned early on that winning awards doesn’t motivate me as much as creating real impact.
✧ I love collaborating with like-minded people who share my energy and drive.
✧ I’ve worked across advertising agencies, in-house teams and now as an independent creative.
✧ Since entering the creative industry at 18, I’ve worked across events, film, culture, music and entrepreneurship.
✧ I hold a degree in Creative Communication from the Danish School of Media and Journalism, with additional studies in Film & Transmedia from VIA and advanced copywriting training from The Danish Ad School.
✧ I'm drawn to challenging the ordinary, driving change and I'll forever be
curious about the world – and why people do what they do.
✧ My internship at the US-based advertising agency WIP reshaped how I
see work culture in the creative industry and sparked a lasting hunger for adventure. I was mentored in a way that pushed my limits.
✧ I learned early on that winning awards doesn’t motivate me as much as creating real impact.
✧ I love collaborating with like-minded people who share my energy and drive.
WORK EXPERIENCE:
FOUNDER & CREATIVE – SIDEKICK STUDIO
CREATIVE & COPYWRITER – GORM ENVISION
CREATIVE CONCEPT DEVELOPER – SUNRISE
CREATIVE & PR – CARPARK FESTIVAL
CONCEPT DEVELOPER & COPYWRITER – GOODIEBOX
FOUNDER & DESIGNER – MARIA BIANCA JEWELLERY & DESIGN
PRODUCTION MANAGER – MOMLAKE PRODUCTIONS
CREATIVE & COPYWRITER – GORM ENVISION
CREATIVE CONCEPT DEVELOPER – SUNRISE
CREATIVE & PR – CARPARK FESTIVAL
CONCEPT DEVELOPER & COPYWRITER – GOODIEBOX
FOUNDER & DESIGNER – MARIA BIANCA JEWELLERY & DESIGN
PRODUCTION MANAGER – MOMLAKE PRODUCTIONS
Now, who are you?
maria@sidekickstudio.dk
(+45) 22 66 06 43
maria@sidekickstudio.dk
(+45) 22 66 06 43